Iggy's Re-Branding

The goal of this assignment was to pick a restaurant and create a complete re-branding for it, with a new target audience in mind. I decided to re-brand Iggy’s, specifically the Iggy’s in Warwick, RI. The Iggy’s in Warwick is right by the beach. I wanted to use the location and integrate it into the brand in a new way. The goal was for Iggy’s to be seen as a seaside, upscale, sit down restaurant. I accomplished this by creating a new logo and menu, that are simple elegant and clean. I also created new take home glass chowder containers to match the new brand.