confreda farm

For this project I worked with the owner from Confreda Farm. He wanted to send out a EDDM mailer that included coupons. For this design I chose some imagery that was very colorful but also emphasized one of Confreda Farm’s main focus points, freshness. Along with promoting their fresh produce they also wanted to draw attention to the products they had for sale. I kept the text very short and straight to the point. This is very important to keep in mind when designing any type of promotional mailing, due to the fact that you only have a few seconds to catch the eye of whoever is receiving the mailing. The more eye catching and easier the mailing is to read the better the odds are that potential customers will follow the call to action. Which in this case is stopping by the farm to us the coupons.