Popcorn
The Popcorn project was assigned as a challenge to create a new brand and product from the ground up. For my popcorn brand I created Positively Popping. The point of Positively Popping is for customers to choose a flavor that relates to a feeling that they are either feeling or may be lacking. The three flavors produced were Honey Hope, Caramel Confidence, and Kettle Corn Kindness. The brand is meant to be lighthearted and fun. I accomplished this goal by matching the flavors with a bright identity color that would each work well with the unique logo. I also wanted the brand to stand out from other popcorn brands with clear resalable containers.